Jeff Fisher becomes Rams head coach

The wait is over. Jeff Fisher has finally made up his mind, and he’s chosen the Midwest over South Beach.

According to ESPN’s Adam Schefter, the Rams named Fisher their head coach on Friday.

The decision, although much later than anticipated, comes as no surprise.

Per Schefter, Fisher chose the Rams because of the “structure” of the team. As previously reported, the former Titans head man preferred to have a franchise-caliber quarterback already in place; Sam Bradford or Matt Moore? No contest.

Fisher is expected to be paid top dollar, and will have significant input during the club’s search for its next general manager. The best of both worlds — money and power.

Even though he’s regarded as one of the better coaches of the last decade, he’ll have his work cut out for him in St. Louis. Bradford has shown flashes of immense potential, but took a major step back in his second season. In fact, the offense as a whole was dreadful in 2011, averaging an NFL-worst 12.1 points per contest.

The Rams desperately need an influx of talent across the board, and Fisher will have a chance to address at least one area of need with the draft’s No. 2 overall pick.

And how’s this for irony: Fisher ends up coaching the team that he fell one-yard short against in Super Bowl XXXIV — the only time he’s made it to the Big Game.

Zack Kelberman
An award-winning sportswriter, reporter and blogger, Zack currently serves as the Miami Dolphins live correspondent and Team Stream curator for Bleacher Report. He's also a freelance NFL writer and the founder/editor-in-chief of Helmet2Helmet. His work has appeared on media outlets such as ESPN, Sports Illustrated, FOX Sports,,, and Zack can be reached on Twitter (@ZackKelberman) or via email (