Marshawn Lynch made six-figure profit from ‘Beast Mode’

“Beast Mode” is more than just an intimidating nickname for Marshawn Lynch. It’s a veritable cash cow.

Lynch’s agent Doug Hendrickson told ESPN’s Darren Rovell that the Seahawks running back earned in the “mid-six figures” from licensing the moniker in 2013.

“He has spent a lot of money to make sure he owns and protects this,” Hendrickson said.

Lynch has two registered trademarks to use “Beast Mode” on clothing apparel. He’s in the process of getting two more trademarks for his likeness to be used on sunglasses, headphones, bracelets and cleats. He charges a 20 percent royalty fee for the companies he works with, and personally approves every design.

So where is all this revenue generated from? Rovell notes the University of South Carolina athletic department, supplement company MusclePharm and Deuce Watches all give Lynch a cut. Aaron Rodgers‘ brother Luke, owner of the company Pro Merch, created 2,500 “Beast Mode” t-shirts, which sold out in three days at a Seattle-area Target.

Most recently, Lynch gave the go-ahead to Joe Montana’s wife, Jennifer, to sellĀ $124 “Beast Mode” necklaces on her website. Of course, he’ll get a portion of each sale made. All profits made from “Beast Mode” goes to his Fam 1st Family Foundation

Lynch is selective in who can use “Beast Mode,” however. He turned down Dodgers outfielder Matt Kemp, who began adopting the phrase and promised Lynch a $100,000 royalty. Lynch also rejected a “Beast Mode” autograph deal with Nike, one of his major endorsers.

Zack Kelberman
An award-winning sportswriter, reporter and blogger, Zack currently serves as the Miami Dolphins live correspondent and Team Stream curator for Bleacher Report. He's also a freelance NFL writer and the founder/editor-in-chief of Helmet2Helmet. His work has appeared on media outlets such as ESPN, Sports Illustrated, FOX Sports,,, and Zack can be reached on Twitter (@ZackKelberman) or via email (