The Cowboys already are the NFL’s most valuable franchise. Now Jerry Jones wants them to be known as the most glamorous.
“We’re the glitz and the glamour of the NFL,” Jones said, via the Dallas Morning News. “We want to kick [our opponents’] you know what with glitz and glamour.”
On Monday, the Cowboys announced a partnership with Hublot, a high-end Swiss watchmaker. To Jones, there are parallels between his team and the luxury timepiece.
“The Cowboys are into trying to associate with the very finest in terms of other areas of disciplines,” Jones said. “As much as we love the sport, as much as we love the contact, as much as we love to want to win a Super Bowl, we also appreciate the association with a great company or a great idea or a great product. That’s what this commitment is all about.”
Dallas’ mercurial owner has 3.9 billion reasons to believe his team is the glitziest. However, their worth will ultimately be judged on the field. The only number he should be most concerned with is zero — the amount of playoff wins in Big D since 2010.
(Photo credit: Reuters)
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