Jerry Jones: Cowboys want to win with ‘glitz and glamour’

The Cowboys already are the NFL’s most valuable franchise. Now Jerry Jones wants them to be known as the most glamorous.

“We’re the glitz and the glamour of the NFL,” Jones said, via the Dallas Morning News. “We want to kick [our opponents’] you know what with glitz and glamour.”

On Monday, the Cowboys announced a partnership with Hublot, a high-end Swiss watchmaker. To Jones, there are parallels between his team and the luxury timepiece.

“The Cowboys are into trying to associate with the very finest in terms of other areas of disciplines,” Jones said. “As much as we love the sport, as much as we love the contact, as much as we love to want to win a Super Bowl, we also appreciate the association with a great company or a great idea or a great product. That’s what this commitment is all about.”

Dallas’ mercurial owner has 3.9 billion reasons to believe his team is the glitziest. However, their worth will ultimately be judged on the field. The only number he should be most concerned with is zero — the amount of playoff wins in Big D since 2010.

 (Photo credit: Reuters)

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Zack Kelberman
An award-winning sportswriter, reporter and blogger, Zack currently serves as the Miami Dolphins live correspondent and Team Stream curator for Bleacher Report. He's also a freelance NFL writer and the founder/editor-in-chief of Helmet2Helmet. His work has appeared on media outlets such as ESPN, Sports Illustrated, FOX Sports,,, and Zack can be reached on Twitter (@ZackKelberman) or via email (
  • Oswald Cobblepott

    That’s the quintessential cowboy fan…all fluff and no substance

  • David Curry

    And we wonder why the Cowboys are mired in mediocrity (at best). Other GM’s are worried about finding good coaches and players but Jones is more concerned with negotiating smart bidness deals and the team’s image and “glitz” – and getting himself in media – than with actually winning games. Of course, with the vast reservoir of football un-knowledge that he has demonstrated, we should be glad he’s only a part-time GM.